What is a logo?

A logo is a part of your business, product or service visual identity. Logos can also be known as Logotypes; Brandmarks; Trademarks; Symbols; Marks and Identity.

A logo has many roles to play in regards to the visual identity of your business. In many instances a logo is the first thing that someone thinks of when they hear your business’s name for example, when you hear the name Coca-Cola or Google what comes into your mind?

Some of the roles a logo can play in your business include:

  • Providing a visual expression.
  • Giving or adding ‘personality’.
  • A unique and valuable asset.
  • Being a visual representation.
  • Aligning itself to a particular target market or audience.

Why do you need a logo?

There are many reasons why you might consider having a logo designed. Some of the many reasons could be if you are:

  • Starting a new business.
  • Introducing a new product range or service.
  • Changing the business name.
  • Changing the nature of your current business.
  • Updating or rebranding because your current logo is a little out-dated or old-fashioned.
  • Wanting to make it easier for consumers to identify your product or business.
  • Needing to differentiate your business or product from similar businesses or products in the marketplace.

Characteristics of a logo

Any good logo which is doing its job has a number of characteristic that make it successful including:

Authenticity

It should create an honest bond between the brand and what the business stands for.

Meaning

Can be as subtle as conveying a feeling or be direct and to the point see article 7 different types of logos for small business.

Enduring

Should allow your business to evolve over time.

Flexible

Your logo should be able to be used in many different ways including:

  • Working well in black and white as well as in full colour.
  • Working well online and in print.
  • Able to be scaled without losing its appeal
  • Able to be legally protected (trademark)*.

*If clip art has been used to create your logo, you cannot protect it. If you can’t afford a professional graphic designer, I strongly suggest you to wait until you can make the investment.

Who creates logos?

Technically, anyone who can draw can create a logo; however, it is not as simple as that of course!

As discussed, a logo is the starting point of the visual identity of your business and needs to be and do many things to be successful.

For a professional logo that truly represents the visual identity of your business, product or service and can be reproduced time and time again in varying different situations you need to see a professional graphic designer. Graphic designers create logos for you and help you in the development of the right visual identity for your business. They can also assist in creating a range of marketing collateral for you and ensure that your logo is represented correctly every time.

1 thought on “What is a logo? Why do you need one?”

  1. Pingback: Creating a flexible logo for your business – Soul Space Design

Comments are closed.

Share on facebook
Share with Facebook
Share on twitter
Tweet this page
Share on linkedin
Share with Linkedin
Share on email
Email this page
Share on print
Print this page
Soul Space Peacock standing

Hiring Soul Space Design

We pride ourselves in our attention to detail, caring and supportive attitude.

To ensure we are both a good fit for one another, we offer you a complimentary, private consultation.

Do you have a project in mind and need an estimate?

Scroll to Top