FAQ

Take a look at our work and our fees first, so you know what to expect. Then get in touch to discuss your project.

It depends on the budget. We’re not the cheapest option, and our work reflects that. If you need a proper multi-page website or full branding package, we can scale a start-up package to suit. If you’re after the lowest possible price, we’re probably not the right fit, and that’s fine, just worth knowing upfront.

Fees are based on time, expertise and resources required. See our prices page for guidance, and every project starts with a written Fee Proposal before work begins.

• Website hosting and care plans are paid monthly, in advance.
• Design and website projects are paid in stages, tied to approval at each step.
• A deposit is payable before work starts.
• We accept direct deposit and credit card.

Every project starts with a design brief, so concepts are grounded in research and your goals, not guesswork. Your Fee Proposal sets out how many concepts and revision rounds are included. If nothing lands, we stop, reassess the brief together, and let you know if extra hours are needed before continuing.

No. Professional designers don’t work on spec, this is a standard across our industry (per the Australian Graphic Design Association’s code of ethics). Review our portfolio and testimonials instead, that’s the best way to judge fit before committing.

• Initial conversation
• Fee Proposal and deposit
• Design brief
• Concepts, revisions and approval
• Production
Rough timeframes: copywriting 2 to 4 weeks, brand identity 3 to 7 weeks, website design and development 4 to 8 weeks. Your Fee Proposal will give a timeframe specific to your project.

As much as you’d like at the brief stage. Once the brief is set, give us room to do the work, that’s what you’re paying for. Micromanaging every detail limits what we can deliver.

That’s part of our job. We’ll present colour options based on your brief and our research. If you already have a colour you need to use, we’ll design around it.

If you write well and understand marketing copy, you’re welcome to write your own. For web content, we can also draft AI-assisted copy with SEO keywords built in, which you then review and refine. Otherwise, we recommend a professional copywriter and can refer you to one.

Never for logos. Clip art is available to anyone, so another business could be using the same image in theirs. Every logo we design is created for your business alone.
For marketing material, we use stock imagery for small supporting elements where custom illustration isn’t cost-effective.
For editorial and book design, we create custom artwork where budget allows, and use properly licensed stock where it doesn’t.

Yes, we can arrange commercial printing, delivered Australia-wide.

On payment in full, you own the final approved deliverables named in your Fee Proposal, your logo, brand artwork, and the visual design of your website. You receive the finished files in the agreed formats.
Native working files (layered Illustrator, Photoshop or InDesign files) are supplied only if your Fee Proposal includes them. Using them yourself also requires the relevant design software and the skill to use it, which is usually why clients prefer to have us make updates directly.

If we’ve supplied your native working files, yes. Otherwise, we’re glad to make updates for you for as long as you’re in business, that’s part of the ongoing relationship we build with our clients.

Web design (how your site looks, feels and communicates your brand) and web development (making it function) are different skillsets. We do both. If you already work with a developer, we can provide design only and liaise with them directly. Handling both together is usually more cost-effective.

On payment in full, we assign you the intellectual property in your final approved deliverables, your logo, brand artwork, and the visual design of your website. You’re free to use, register and build on this work as your own.
We keep ownership of two things: unapproved concepts and drafts, and any component from our own library (an illustration, icon set, template or pattern) that your Fee Proposal identifies as Retained Material. Where Retained Material is used in your deliverables, you get a perpetual licence to use it as part of your finished work.

Yes, once your project is paid in full. You own your final approved logo, so you can use it in any media, adapt it, apply to register it as a trade mark, and pass it on if you sell the business. Fonts stay under their own licences, so you may need your own licence to use a font outside your logo.
If your business grows and needs a new version of your logo, we can extend the existing design to suit.

No, we don’t run trade mark, business name or copyright searches, and we don’t give an opinion on availability. We recommend searching the IP Australia trade mark registers and the ASIC business name register before you commit to a design. For a full search and registration, we recommend Legal123’s Trademark Registration Service.

Yes. All files are produced to current industry standards, so any professional designer with the right software can work with them. Formats and software do change over time though, so files older than a few years may need updating before they’re editable again.

Depends on the file. A flat PNG works for some uses but isn’t suitable for large-format printing, signage or embroidery, these usually need vector artwork.

We test automated conversion tools first. Where they don’t produce a clean result, we rebuild it by hand in Adobe Illustrator or Photoshop, whichever suits the file. Time required depends on how complex the design is. See our AI Concept to Production page for the full process and pricing.

Possibly not. Australian copyright law protects work with real human authorship. An image generated from a single prompt, with no further creative input, may not be protected by copyright at all, meaning anyone could copy it. Keep records of your prompts, choices and edits, the more you’ve shaped it, the stronger your position. This is general information, not legal advice.