Our Approach
Strategy and design thinking are at the heart of our creative design services.
Strategy
Strategy is about understanding your business goals, vision, needs and wants, and planning an overall long-term approach to branding across the different touchpoints of your business.
Design thinking
Design thinking is about approaching projects beyond making something look pretty. It involves analytical thinking and it focuses on how people will use a product or experience a service.
Services
Business Logos
Custom made so you can trademark your new logo with confidence.
- Logo style guide
- Branding icon
- Logo versions for use across digital and print media.
Websites
Design and development focused on your business needs.
- WordPress websites
- Customised approach
- Hosting, ongoing updates and maintenance.
Graphic Design
For all your business branding and marketing material needs.
- Visual branding
- Business cards, stationery
- Brochures, booklets, flyers, banners, infographics.
Our Philosophy
Our work is a celebration of who we are, and for that reason, we always keep our dealings with clients honest and positive.
Soul Space isn’t just a job or a business – our design work is something we look to celebrate and honour with honesty, happiness, and compassion.
And if that sounds a little too vague for you, look at it this way: we always work on a project as if it’s our own. And that means a personal commitment to providing you with the very best service.
How We Work
As professional designers, we follow design procedures and commercial guidelines.
- Our work is always personalised to suit your business and marketing needs.
- We work for all kinds of clients – from those who have a clear idea of what they want, to those that don’t really know how to get started.
- Soul Space Australia is owned by Paul Hindes and Maria 'Taty' Hindes.
Why
Each and every client that comes our way, gives us an opportunity to be of service and create positive changes.
We want to know the ‘Why’ behind your business and create designs that matter to you and your community.
To explain this a little better, here’s a video from Simon Sinek with a simple but powerful model for how leaders inspire action, starting with the question “Why?”
Our Why
We empower people to achieve their business vision and goals. We do this by supporting them with creative services for digital, print and social media.
We know that design and education change communities for the better, and we want to be part of this change.
We are in business to create change, design, educate and support clients we choose to work for, with integrity and expertise.
Our Purpose
To empower clients with education, strategies and solutions for the branding and marketing of their businesses.
Mission
To create a nurturing and supportive environment for clients to market their businesses with pride and confidence.
Vision
To help clients connect and thrive in their communities using our creative services.
Our Logo
Our logo is derived from the eternal yin and yang which represents:
- light and dark
- male and female
- movement and rest
On one side there is a complete experience of one aspect of life. On the other side, there is an opposing perspective. The Soul Space symbol is the line between these opposites, the balance.
Our Brand Character
Soul Space peacock design represents beauty and wisdom.
Elena Harris explains this very well:
“This graceful power animal offers lessons about self-love, honor, integrity and the importance of facing life’s challenges as well as the unknown with courage and confidence. When the peacock struts gracefully into your life you may be entering a time of rebirth… Commonly, the peacock animal totem is accepted as being symbolic of integrity and rejuvenation.”
Success
A successful project for us, is one that follows the line of balance with three main keys:
- The finished project fits your brief.
- Your business has a realistic budget for professional design services.
- The project is a productive experience for you and us.
