Frequently Asked Questions
Before you contact us, please have a look at our Portfolio and view samples of the type of work you can expect from our creative services.
Also, please give us an idea of when you need the project finished by so we know the time frame we need to work within. We need to balance existing design commitments against new projects so we can work out if we can assist you in the time frame required.
A deposit is required to commence work, generally 50% of proposed fee.
We accept direct deposit, credit cards and PayPal.
We also offer monthly payment plans.
Yes. We can create a design package to help you kick-start your business. We’ll take the care and time to understand your business and develop the right strategy and solution.
We also offer payment plans and great value for your money.
Please refer to our article “How graphic design work is priced” and don’t hesitate to contact us for an informal – or really formal – chat about your project.
No. We do not use clip-art in the creation of our logotype designs. If you choose to work with us, you can rest assured all work is done from scratch and is original work, created just for you. If you are working with another graphic designer, please ensure they are not using clip-art for your logo. If you allow clip-art to be used, you can be deemed liable in the case of any litigation from the clip-art vendor. Apart from that, if clip-art is used, you won’t be able to trademark your logo.
For Marketing material and Websites
We prefer to create illustrations from scratch. However, sometimes this is not economically viable or necessary. For example, let’s say we need to add a pair of scissors to an advertisement design or we need a telephone icon to add to a phone number. We don’t need to create those elements from scratch as it wouldn’t be cost effective for you, therefore we make use of elements we already have in our extensive stock images and clip art library.
For editorial design
We believe it’s important that authors have a publication they can completely call their own, therefore, we prefer to create illustrations from scratch. However, sometimes this is not possible due to the cost involved in creating custom made illustrations. For instance, for a custom 1/4 page editorial design illustration we charge around AU$550 – as opposed to a clip-art image that can cost around AU$25. Of course, the custom illustration you commission for your publication design, is then available for you to use for branding other areas of your business.
As professionals we take into consideration the overall cost of the whole publication production (design and printing) as well as your budget, and as such, present you with appropriate solutions.
No, we don’t participate in ‘free pitching’. As professional designers, we follow a code of ethics, which has a very strong stand against free pitching or speculative work.
“Free pitching is the practice of clients or would-be clients asking for unpaid design submissions or speculative presentations from one or more designers/studios in order to decide the winner’ of the work to be commissioned or used.
Like any effective business process the design process begins with a good definition of the business and communications objectives. Developing that definition requires experience, knowledge, learning, respect and commitment from both designer and client in order that a successful partnership evolves for the short term as well as the long term.
The main product of our industry is ideas and creative solutions to our clients communication problems. Effective solutions take time for consultation, research as well as production, and the issue of time raises the issue of cost for all responsible business practitioners. The process of free pitching or competitive submissions devalues the profession and the experience, education and work practices encompassed in that.
As many designers say, My plumber, doctor, accountant, don’t free pitch.”
From AGDA, Professional Practice, 2009
Yes, we will provide you with the final ‘print or web ready’ files. And yes, its best to ask us to do updates to your brand identity and marketing material or website when required.
If you need the ‘source files’ please let us know and your fee proposal with cater for that.
To use your source files, you will also need the high end design software we use, the ‘know how to’ and expertise in order to manipulate the files.
The better option is to have your graphic designer as an (outsourced) part of your team. It then becomes our job to make updates or changes to your designs and ensure consistency across all your marketing material.
This is why you hire us as experts in our field, to help you and free your time from tasks outside your area of expertise.
Before commencing work, we create a design brief and perform research about your industry. Both the design brief and research help us understand your industry better and present you with design options that will be appropriate for your target market.
In the event of you not liking anything we produce for you, we will review the design brief, and make sure we fulfill and surpass your expectations. We take pride in what we do and it’s important to us that you love the work we do for you as much as we do!.
You will always receive from us a written fee proposal and this will specify a set fee for the design.
The only time we need to charge extra for re-working and creating extra options, is when the original design brief changes.
There is a significant difference between web design and web development. They’re two clearly different roles (or jobs), require two different skillsets, and are usually performed by two different sets of professionals.
Web design is about how the website is going to look and feel. Also called “front end design”, web design is created based on your online strategy and branding. It involves choosing photos and creating illustrations and graphics to support the visual communications of your new website. This is all done during the concept design stage of our web design services.
Web development is all about website functionality – what it can do – and this is defined by your online strategy and business marketing needs; it’s what we call: “back end design”.
Here at Soul Space, we design and develop websites.
As designers, we will make sure your website is a shining example of your brand and visual identity. If you already have a web developer, we can provide web design services only and liaise with your preferred developer. Your fee proposal will contain specifics about extra charges –if required.
If you don’t have a web developer or programmer, we will provide that service too.
We can look after all your website requirements, from online strategy, content writing, web design, development right through to web hosting and web maintenance. Please refer to our standard packages on our Pricing page.
Copywriting is an integral part of the work we do. At Soul Space Design, we offer a professional copywriting service to all our clients or alternatively, we can work with your own copy or copywriter.
For all online media (websites, blogs, etc.) our copywriter will create compelling content to project the brand identity of your business.
If you are writing a book, you are probably writing your own text but you will need the services of an editor and proofreader. At Soul Space, we can help you with anything from a last-minute check for typos up to a full structural edit.
You can be as individualistic as your marketing budget allows. For example, these are some of the elements that can assist in making your brand and visual identity as individual as you are:
All our logotype design work is custom made so you really get an exclusive individual design.
We can create custom made illustrations, or purchase royalty-free images for your project. For branding purposes its best to use custom made illustrations. As part of our work, we assess each and every job and advise accordingly.
As above, it’s always best to use your own photos (taken by us, or a professional photographer of choice) as this will make your design project stand out for its authenticity. However, we understand sometimes this is not possible and we might need to use royalty-free stock images.
The use of stock images can be a good compromise as it is an economical option, but again, it might mean your brand or visual identity is not as individualistic as you might wish it to be.
As professional graphic designers we will always advise you on what we believe are the best options for your specific project.
For books, ebooks and magazine design: we much prefer to design from scratch and use your own photos and create illustrations, graphics, tables, etc. All custom made for you. But sometimes this is not possible, and we need to adapt our services to suit your budget and business needs.
Choosing colours is part of our job. With the help of the design brief (where you as a client have significant input) as well as our design research, we will present you with suitable colour scheme options for your design.
If you have a specific colour you want us to use or must use, we’ll ensure that our designs work well with that colour.
As much or as little as you want. We’ll listen to your requirements and take into consideration your ideas. But remember: you have to allow space for us to work for you!
Some people think they must tell us exactly what they want right down to the last tiny detail. But by doing that, you’re not making the most of our professional creative services or the money you are investing.
We can help you the most when you let us do what we do best: DESIGN!
Yes, we offer a complete commercial print service delivered to your door, Australia-wide.
Our work does not finish once we finalise your design project. We consider ourselves part of your team, and we will be here to make updates to the designs we create for you, for as long as you are in business.
If you still prefer we give you working/source files, you must let us know prior to us commencing work. This is because working files are part of our intellectual property (see our blog post Digital Artwork: Who Owns It?)
Also, keep in mind you’ll need the right design software to access your working files. Plus, you will need the time to learn and master the software to be able to use it for commercial purposes.
Like most business owners you probably don’t have the time (or need the hassle) as you are busy doing what you do best – running a business.
We hope our clients can see the value of hiring professionals to look after their brand – just as most people value the professional service and expertise offered by an accountant or a solicitor.
All our digital files are created following international commercial standards at the time of us working on your project. As a client, you are entitled to receive the designs you have commissioned to us, as a final product, generally a flat PDF.
Probably in 10 years’ time, the files will be out of date, both in terms of keeping up with the changes in your business, as well as the technology used in the digital file creation. Even one year can make a big difference in the software we use for producing artwork!
But to answer the question: yes, anybody with the right commercial format for professional work, can make changes to our files.
Yes and no. There are international parameters on what you can and cannot do with your logo. Below is a brief explanation:
YES: you can use your logo to promote/advertise/market and brand your business in any media for as long as you are in business. You can also trademark your logo. If you sell your business, you can pass the visual identity to the new owners. Your visual identity is an asset of your business.
NO: you cannot use bits and pieces of your logo to create a new one. Nor can you create a new company using the same design as the existing logo – even if you change colours or text. If you are planning on expanding your company, we can use your current visual identity and adapt it to reflect the changes in your business.
In some cases, our clients wish to use their logo for several businesses, applying changes like name additions or colour changes. If this is the case, the fee proposal we prepare for you prior to commencing work, will state that and you can rest assured the work is being performed to meet your specific needs.
For more information about trademarks see: www.ipaustralia.gov.au
Copyright on all creative work we produce is always shared between us and the client. In a nutshell, we retain the right to be recognised as the creators of the artwork, and you get the right to copy or right to reproduce the artwork for the purpose it was created.
For instance, in the case of logotypes, you’re entitled to use it on all of your products and merchandise, e.g. websites; brochures; TV commercials, for as long as you are in business.
And from our side, no part of that logotype can be used for the creation of new artwork such as new logotypes for different businesses or/and entities because you get exclusive rights.
Copyright is part of intellectual property or IP because it results from a person’s creativity and thoughts.
The owner of the copyright is generally the author, and the author is generally the first person who gave life to a piece of art, music any creative production really!
According to the Australian Copyright Council, a design is automatically protected by copyright, if it is
- an artistic work as defined in the Copyright Act;
- the result of some skill and effort, and not merely copied from somewhere else; and
- fixed or captured, for example, on paper or on a computer disk.
In that respect, all concepts, designs, sketches and ideas we present to clients remain 100% the copyright of the graphic designer. But once a design is approved, the client has the right to use the approved designs for the purpose they were commissioned.
Sharing copyright with our clients mean we are always acknowledged, whenever appropriate, as authors of the creative work. IP is always ours, and the rights to reproduce the design –the copyright – goes to the client.
In the event of using stock images or clip art, copyright remains that of the original photographers or stock image providers and can only be used according to their terms and conditions.
For more information about copyright, please visit the Australian Copyright Council website.
- Initial meeting with you (in person or via Skype).
- Fee proposal presentation.
- Deposit payment.
- Design brief development.
- Design work commences.
- Design changes until approval.
- Digital production for print and web.
- Web design.
- Web development.
- Web deployment to hosting server.
- Brand identity can take 3 – 7 weeks.
- Web design & development 4 – 8 weeks.
- Social media for business 2 - 3 weeks to get your customised control panel ready and live posts appearing on your social media account.
People hire graphic designers to get help with their visual communications.
Design is not about having a computer and software or making something look pretty.
Graphic design is a creative process where art and technology come together. A professional designer is trained in the use of both.
The main job of a graphic designer is to research, create strategies and develop creative concepts. This is the process of analysis and generating ideas around a product or service.
For more on working with graphic designers, have a look at the following articles in our blog: