What is a brand?
A brand is the culture of a business and it is felt through experience. Whenever people interact with your service or product, they ‘experience’ your brand and the quality of that experience determines your success. Whether or not you pay attention to the experience your brand gives, it begins to happen as soon as you are in the marketplace.
A good brand represents you accurately, it is something people can identify with, and most of all, it helps people choose your product or service.
What is brand identity?
Your brand identity is the tangible experience consumers have when interacting with your services and products. From the way you answer the phone, talk and dress, to your logo, business card, website and all the other touch points of your brand. Brand identity appeals to the senses:
…and in terms of how your audience perceives your brand identity, the most telling and compelling sense is almost always sight.
Play the video to watch the development of a brand visual identity for a cleaning business.
What is Visual Identity?
It’s the visual expression of a brand, the way your brand looks to your audience.
Brand, branding, brand identity and visual identity are words often used interchangeably. But the correct term will depend on what element of your brand you are referring to.
Your Business Visual Identity
Visual identity reaches out to the emotive side of human behaviour. It can be powerfully non-rational and because of that, close attention must be paid to exactly how your business appears to the world of commerce – and especially to your target market!
We craft unique visual identities because we are focused on understanding you and your business.
- Who are you? (or, Whom do you want to be?)
- What represents you?
- How do you want to be perceived in the market place?
Then, we take the time to find out how to present the ideal ‘you’ to your ideal market. This is critical because a properly researched visual identity presents you consistently across all the touch points of your brand.
The central touch point to your visual identify is often the logo. We’ll develop your new logo, or update your existing one, along with other elements to support your brand such as:
- your brand colour palette
All of the above graphic elements are then applied to the touch points of your brand and marketing material. This is what creates your brand visual identity. A well-designed visual identity system can put you far ahead of the competition, especially if you have a strong marketing plan.
Every business needs a strong visual identity to succeed, especially if you:
- Are starting a new business
- Have a new product / service that needs promotion
- Have changed your business name
- Need to revitalise your brand
- Have merged with another business or company
- Need to (re-)position you/your business in the marketplace
We are here to help you! With 30 years of international commercial experience, we have the skills, experience and passion to develop the right visual identity for you.
Visit the portfolio to see for yourself the outstanding work we could be producing for you too.
If you have never worked with a graphic designer you will find lots of essential information on the subject in the blog and on the Frequently Asked Questions page; or simply feel free to contact us. We’re keen to hear from you!