Our design approach
Soul Space Design
Our clients come from all kinds of industry sectors but they have one thing in common: they are busy running their businesses. What’s more, they care about ethical standards, and respect and understand the value of professional design services. To all new clients we offer a complimentary, private consultation, to ensure that we are both a good fit for one another.
Based in the coastal town of Noosa, on the Sunshine Coast of Queensland in Australia, we design for clients in Australia, the USA, and Latin America. We like to see this as offering an attentive, local service on a global scale.
Soul Space are the ideal choice for business owners that want Australia-based, personalised design services. Everything we do is centred on your branding and how it fits with your vision and your business’s purpose and values.
Our work is a celebration of who we are, and for that reason, we always keep our dealings with clients honest and positive.
Soul Space isn’t just a job or a business – our design work is something we look to celebrate and honour with honesty, happiness, and compassion.
And if that sounds a little too vague for you, look at it this way: we always work on a project as if it’s our own. And that means a personal commitment to providing you with the very best service.
Starting with WHY
Each and every client that comes our way, gives us an opportunity to be of service and create positive changes.
We want to know the ‘Why’ behind your business and create designs that matter to you and your community. To explain this a little better, here’s a video from Simon Sinek with a simple but powerful model for how leaders inspire action, starting with the question “Why?”
In the big scheme of life, we all are one soul and what we give to you, we’re giving to ourselves. We know that what we give goes way beyond ‘how your business is going to look’ or ‘how your website is going to function’. It’s extremely important to us that when working with us, you get to feel and experience a positive and supportive creative environment.
Vision & Mision
- To help, educate and empower people with strategies and solutions for the branding of their businesses.
- To present your unique voice in the market place so your business will connect and thrive.
- To create a nurturing and supportive environment where we listen, research and design solutions for your specific marketing needs using our Design Thinking approach.
About our name
We are a husband and wife team, Paul and Taty Hindes. After getting married in 2003, we decided to combine our many years of design experience in one business. The Soul Space brand includes: Soul Space Building Design and Soul Space Design.
We did a lot of soul searching for the right name. After many years of working independently, we wanted something that would represent what we wanted to achieve as a couple, in life and in business.
Paul’s goal is to create unique spaces for people to rest, play, enjoy time with their families or even work if they need to. A space for people’s souls to rejoice and be. For Taty, design is the space where her soul finds the most joyful expression in the world of commerce.
About our tagline
"Creating highly desirable brands by showing your true colours"
In the 1700s, when ships went into battle, they had to show their ‘colours’ (the flag of their country). Many ships would show a flag from a different country in order to trick their opponent into thinking they were an ally or friend. Then, when they were close, they would change the flag to their real flag (‘show their true colours’) and attack.
The idiom “Showing your true colours” has a negative connotation. But we believe every human being has a talent and light to shine in the world, and with our work we help show the best a person has to offer: their true colours.
No matter how saturated a market is, your brand has YOU as a unique selling point! We take time and care to find out how to communicate that uniqueness to the world of commerce. Because when we are true to ourselves, our community benefits from what we have to offer.
About our logo
Our logo is derived from the eternal yin and yang which represents:
- light and dark
- male and female
- movement and rest
On one side there is a complete experience of one aspect of life. On the other side there is an opposing perspective. The Soul Space symbol is the line between these opposites, the balance.
A successful project for us, is one that follows the line of balance with three main keys:
- The finished project fits your brief.
- The project fits your budget.
- The project is a joyful experience for you, exceeding your expectations.
This is the true SOUL SPACE EXPERIENCE!
How we work
As professional designers, we follow professional design procedures and commercial guidelines. If you are an expert in your field, we’ll help you show your history (without showing your age!). We’ll take the time and care to get to know you and your business. The way we work is always personalised to suit your business and marketing needs.
We work for all kinds of clients – from those who have a clear idea of what they want, to those that don’t really know how to get started.
Either way, we are here to help and that begins with the offer of a FREE initial consultation. We’ll talk about your goals and expectations and see if our design services are suitable for you.
Soul Space Australia is owned by Paul Hindes and Tatiana (Taty) Hindes.